USPS Logo Overview
The USPS logo consists of a white eagle with spread wings atop a shield with 13 red and white stripes. The eagle represents the strength, dignity, and freedom of America. The 13 stripes signify the original 13 colonies.
Evolution of USPS Identity
USPS, one of the oldest postal service agencies, has seen changes to its logo over the years to reflect growth and development. The eagle has been a key element of the logo since 1970.
Symbolism and Recognition
The USPS logo, featuring the eagle, symbolizes reliability, strength, and efficiency and is one of the most recognizable branding efforts globally.
Historical Background
Before 1837, the USPS seal featured Mercury, the Roman messenger god. In 1970, the "standing" eagle became the official seal, later updated in 1993 to the "sonic" eagle for the modern era.
USPS Service and Reach
The United States Postal Service, with over 240 years of service, delivers mail to more than 154 million addresses across the country, making it the leading postal service worldwide.