A show is successful when created for the audience. Focus on what people want with frequent invitations to call. Quality components – sound, content, DJs and branding make a good station.
Emotional connection matters. Share yourself. Script links for beginners. Combine elements – good news, strong calls to action for success.
Present great radio through experience and dedicated rehearsal. Getting it wrong helps get it right. Remaining polite and honest, sharing powerful stories and knowing your audience builds loyalty.
Tuning and Technology
- Remove obstacles limiting reception.
- Check connections.
- Extend antenna fully – signals travel in 6-foot waves.
Improve stream quality.
- Use AAC at 64kbps or MP3 at 128kbps.
- Listen to your show to identify improvements.
- Speak clearly.
- Position microphone correctly.
- Fix issues right away.
Experience and Networking
Ask to shadow an existing show.
- Do dry runs first.
- Learn the equipment and solve problems yourself.
Creating radio mixes takes time.
- Use software tools to automate and save effort.
- Focus creativity on what matters most – the music content.
Consider audio seriously.
- Record properly to sound professional on podcasts and radio.
- Purchase tools to reduce static and improve reception if needed.
Send recordings to community stations looking for local content.
- Build relationships.
- Share your passion.
- Find the right fit.