The best stationery design delivers information and represents your brand. Handing a business card or sending an important document on branded letterhead leaves a positive impression. To achieve ideal stationery design, take stock of brand values and design guidelines.
- The written matter should be clear. Colors and placement bring the reader’s eye towards the design.
- Typography should ensure the design is readable.
- Your image variety plan will align with other brand components. The colors convey a mood; yellow is cheerful, red is powerful.
What to Include
Stationery design refers to applying art to items as branding including logo, name, slogan, and additional elements to make them pop. What to include in branded stationery: letterhead, name, logo.
Designers need professional, on-trend, impactful stationery without overwhelming the message. Consider the following:
- Dimensions; a suite might feature standard A4 letters, A5, envelopes, business cards.
- Copy and assets limit space.
Design Tips
- Convey quality and message in every way. Keep the design simple as it appeals more to recipients.
- Include details like logo, address, phone number.
- Material matters.
Studying design gives basics like illustration, drawing, collage, and painting, and gets exposure to software expected when creating products.
Remember your target audience and what they want from your business. Keep design consistent across the pack – letterhead, slips, cards with the same logos, fonts, colors. Ask for advice, invest in being 100% happy once printed, and keep the design simple to avoid detracting from the message.
The purpose of a letterhead is to express an identity on paper. Remember that a stationery system makes an indelible impression on clients.
Stationery encompasses every bit of paper that your company uses to communicate with its customers and associates. This means letterhead, envelopes, invoices, shipping labels, calling cards, calendars, and presentation folders — to name just a few.
Stationery design can be a very rewarding process and is often an ongoing one for many businesses.
Make your stationery design stand out with these tips! Even in the digital age, a physical business card or document can leave a positive impression.
Tips for designing a stationery set:
- Convey quality and message. Keep it simple and include logo, address, phone number.
- Material matters. Design consistency is key.
Studying design gets you exposure to the necessary tools and software for creating products.
Ask for advice when creating your stationery. Invest in being 100% happy once printed.
Consider creating a cohesive set of stationery items, including envelopes and notecards, to tie everything together.
Custom stationery speaks volumes about your client. As a designer, you have tools to bring style to life. Deliver a design they love.
Creating your own customized stationery can be rewarding. Make it stand out by having a cohesive set of items that tie everything together. This can include envelopes and notecards matching the letterhead. It creates a professional, memorable impression.
Having high-quality business stationery will elevate your brand identity and help you leave a long-lasting impression. Personalized stationery should be part of your branding strategy and corporate identity.