# Customer Acquisition Strategies
Getting new customers is challenging. Here we share 15 best customer acquisition strategies to help generate more sales:
## Best Practices
1. Identify your ideal customer. Easier to find customers if you know who you seek.
2. Discover where your customers live. Know your business inside and out.
3. Blog to attract customers organically online and deliver quality content.
4. Use SEO to improve search rankings and visibility.
5. Email marketing to communicate offers directly.
6. Promote expertise to generate interest and buzz.
7. Partner with non-competitive businesses selling to similar customers.
8. Cross-sell additional products to existing customers.
9. Upsell higher value versions of products to customers.
10. Scarcity makes limited products more appealing.
11. Define target customers clearly.
12. Sell benefits not just product features.
13. Ensure high product/service quality and smooth customer experience.
14. Track marketing strategy results closely and adjust as needed.
15. Different businesses require different marketing approaches.
Which type of strategy is being used to attract customers?
## How to Entice Customers
### The Four Step Guide to Enticing Your Customer
- **The Free Stuff:** Everyone that comes to a website starts by checking out the free stuff. That is, of course, your pages about what you do, who you are, and what you offer. But if you are smart, you offer more for free. Something they want but they have to give something in return.
Advisor