What Percentage of Americans Go to Haunted Houses?

Americans’ Interest in Haunted Houses

• In the 2020 survey, 70% of Americans go to haunted houses. In 2021, it’s 76%, a 32% increase in just three years!
• Nearly 62% would buy a haunted home. Thirty-eight percent said no way to a spooky home.

Business Challenges and Halloween Spending

• That is the issue for hundreds of haunted houses this Halloween season embodying the struggles of small businesses as the economy limps toward recovery. Spending this Halloween is expected to reach $10.1 billion. An estimated 65% of Americans intend to celebrate Halloween, up from 58% last year and nearing 68% in 2019.

Interesting Statistics and Market Insights

• Only 17% would live in a haunted house, but 46% would if they got that house at a discounted rate like the Charles Manson murder home, which sold discounted at $1.875 million in June.
• Admission averages $15, so over 3 million customers. Haunted houses originated in London in the early 19th century with creepy exhibits.

Factors for Identifying Real Haunted Houses

• We found metro areas where you’re likely to find real haunted houses by houses built before 1940 and vacant houses. Old and vacant homes have a chance of being haunted.

Visitor Behavior and Halloween Attractions

• This year’s list includes the best of the best from theme park attractions to your locally owned & operated haunted attraction.
• Of those who witnessed something eerie 19% reported praying while 11% played detective and researched the home’s history. Another 11% said they performed a cleansing ritual.