Oxxo is a Mexican chain of over 20,000 convenience stores across Latin America. It is wholly owned by Mexican beverage company FEMSA.
Products and Services
Oxxo sells basic staples, beer, cigarettes, soft drinks and junk food. In the 2000s, Oxxo began providing electronic payment services for buying cell phone airtime and expanded these services, becoming Mexico’s preferred cash payment method for online purchases. Customers can generate vouchers to pay in Oxxo stores.
The chain also offers additional services such as taking cash to add to Amazon accounts and offering package pickup at local stores. Procedures for sending money to Oxxo for cash pickup include logging in, choosing or adding a contact, selecting the amount and payment method, reviewing and confirming details, and then making a payment.
Expansion and Ownership
Recently, Oxxo launched a Spin debit card and app to combine financial and retail services. It plans further expansion, with its first US store opening in Texas in 2023.
The first Oxxo store opened in Monterrey in 1978, and the company gained fame in cities where it was established. Its headquarters remain in Monterrey. FEMSA, the owner of Oxxo, also produces and sells Coca-Cola products in Latin America, making it Coca-Cola’s largest bottler in the world as of 2019.
Brand History and Opportunities
The Oxxo name originated from its first logo, where the two XX’s formed the frame of a shopping cart and O’s on both ends represented the wheels.
While most Oxxo stores operate under merchant contracts and owning a store is not possible, interested individuals can aspire to become a store leader, managing teams and overseeing service, supply, and scheduling needs.