Importance of Shapes in Logo Design
Shapes are the building blocks of any design. Our brains are wired to pick out shapes and memorize them easily as a way of learning new things.
Circles, Ovals, and Ellipses
- Tend to project a positive emotional message.
Squares and Triangles
- Suggest stability in more practical terms and can imply balance.
Significance of Shape Psychology in Logos
The psychology of a shape in logo design is the meaning behind each form used in a logo design. Fonts, shapes, and colors play a vital role in creating a brand image that evokes emotions like excitement, affordability, authority, and trust.
Choosing the Right Logo Shape
If you are looking for a solid, reliable shape for your logo, consider using a square for its balanced and reliable impression.
Attractiveness of Logo Shapes
The shape of your logo conveys a lot about your business, signaling traits like friendliness, seriousness, traditionalism, or innovation. Just like colors, logo shapes hold meaning and contribute to the overall brand image.