Tips for Creating a Business Name
Here are some simple tips to create a name that will attract more customers and turn them into returning ones:
- Choose an easy to understand dog breeding name. A name everyone understands will help them memorize your business.
- Make sure the name sounds catchy to be remembered.
- Choose a short and simple name with no more than 3 words.
- Kennel names set your puppies apart. You can add your kennel name to an existing dog’s name you currently own.
- Brainstorm ideas related to dogs like breeds, activities or products they use.
- The name should be easy to remember and pronounce to stand out.
- Register your business name legally then consistently promote your brand.
- Design a suitable logo that matches your business name for a cohesive brand identity.
- Quality dogs and number of litters determine your breeding business’ earnings.
Registering an AKC Name
To register a dog with the American Kennel Club (AKC) the dog must have an official AKC name. This name will be used if you choose to show the dog. The organization must approve the name you select in order to maintain uniqueness among dogs with a pedigree. There are specific guidelines to follow when selecting your dog’s registered name.
- The AKC name can be 36 to 50 characters long.
- It can’t contain show terms or titles.
- The name reflects the dog’s lineage and usually includes the breeder’s name.
Consider the breed’s heritage and origin when selecting a name. Many breeds have origins in specific countries or regions, so researching their history can yield wonderful name ideas.
Since long names have a certain class and pride attached to them, a lot of breeders add their kennel’s prefix in their dog’s AKC name.
The AKC offers breeders the Registered Kennel Name Program to protect the use of their kennel’s name in dog naming. To register a kennel name, the applicant must have a history of participation in AKC events and registered AKC litters in that breed.