Permissions and Restrictions:
It’s fine to run a business from a shed. Get permission depending on property type. Expanding may need planning or a licence. Noise levels have permitted hours; district councils can investigate and take action if these are exceeded. DIY work should adhere to certain hours during the week.
- Night hours quiet time: 11pm-7am
- DIY work permissible:
- Monday-Friday: 8am-6pm
- Saturday: 8am-1pm
Naming Your Business:
Consider a short, memorable name. Check domain availability. Unique names appeal widely. Avoid cultural misinterpretation to prevent alienation. A name should be easy to pronounce, identify, and memorize. Sticking to values creates a meaningful name. Use imagination and research to perfect your store name.
Guidelines and Significance:
A good name should be unique, distinctive, and limited to 2-3 syllables per word. It should be easy to pronounce and memorize as it is the first customer connection. Positive associations encourage repeat purchases. Match your name to your brand’s values, mission, and products to convey the correct message.
Creating an Impact:
For customers not familiar with your products, choose abstract names that evoke the desired moods or activities, like "Nautica" for sailing. Names must also be effective as domain names.
A memorable name is critical; avoid complex, lengthy ones. Test potential names by saying them aloud and getting opinions from others to ensure they’re easy to pronounce. Utilize domain search tools for checking name availability. Your name should be simple, short, easy to spell, stand out, and resonate with target customers.
Brand Reflection:
Good names should reflect your brand’s essence and be memorable, easy to remember, spell, and pronounce. Short, catchy names enhance recall, turning your name into a valuable asset. Consider words that describe your products and check other local stores’ names for inspiration. Avoid generic terms and seek unique ones. If uncertain, consult branding experts. Focus on conveying what makes your brand special, and always check the availability of the name as a domain. Use name generators if needed, but keep any hyphenated names simple and convey your values.