Checking Facebook Page Traffic Statistics
Click "View Insights" on your Facebook page to view user and interaction statistics for the past month. Statistics include new likes, lifetime likes, and active users. The right sidebar shows the Facebook Ad tool and Google Analytics Audience section to create custom audiences.
To track Facebook page traffic, sign in and click the page in the Pages section. Click “Edit Page” and “Insights." Click “See Details” under Users to view traffic information.
Monitoring Key Metrics on Facebook
Key metrics to monitor on Facebook are page likes, engaged users, video stats, competitors’ analysis, ROI of campaigns across devices, age demographics, and content optimization. Monitoring these provides guidance on audience preferences so content can be tailored accordingly.
Analyzing Data in Facebook Analytics
Comprehensive data analysis in Facebook Analytics groups pages, pixels and apps to showcase interactions over time. It reveals audience overlap between Facebook and websites. This helps optimize organic and paid ad strategies across devices. Keeping up with Facebook’s algorithm changes, platform updates and insights assists in campaign optimization.