CEO vs. President
The CEO is the highest-ranking officer while the president is second-highest. The CEO carries out a company’s mission and strategy. The president manages operations.
- The CEO builds shareholder wealth, market share and company culture with a long-term vision.
- The president ensures daily operations meet short and long-term goals.
Roles in Companies
- In small companies, the CEO and president roles are often held by one person.
- In large corporations, the roles differ.
CEO and President Responsibilities
- The CEO makes final decisions on major things like mergers.
- The president may present proposals to the CEO.
- The CEO is paid more with things like bonuses and stock options.
Ultimately the CEO has authority over strategy while the president oversees specific departments. Understanding their differences in roles is vital for business success.