What’s the most popular candy? Many enjoy candy bars and hard candy. Popular chocolate brands gross over $700 million a year in Germany and Brazil. Fluffy Cadbury treats are best-selling in Poland. Airheads, created in 1986, are a popular fruity candy. Sour Patch Kids also have a global fan base. Classic candies remain popular while new trendy flavors captivate tastebuds. Reese’s Peanut Butter Cups lead U.S. candy sales. Canadians also love Reese’s. Haribo gummy bears and Skittles fruit candies are beloved. Halloween sees peak candy consumption. Chewing gum maintains flavor despite lengthy chewing. Candy bars give working Americans an anytime snack.
U.S. Candy Market Insights
The most popular candies in America in 2020 were Peanut M&M’s and M&M’s, according to Travel + Leisure, accounting for more candy sold by weight on the site. Those picks were followed by Reese’s, Hershey’s, and Twizzlers.
Airheads are owned by Perfetti Van Melle, a Dutch confectionary company. Ranked ninth among the most popular candies in the world, Airheads share their global popularity with Sour Patch Kids.
In Texas, the most popular candy according to the study is Starburst. The name of the candy, Skittles, comes from the sports game of the same name, named as such for the resemblance of the sweets to items used in the game.
Trends and Preferences in 2023
What is the favorite candy of 2023? Reese’s Peanut Butter Cups continue to lead U.S. candy sales. Consumers plan to spend on average $100 for Halloween candy, decorations, cards, and costumes. The top way consumers plan to celebrate includes handing out candy (67%).
Whereas new products will always generate consumer interest, it is predicted that the same best-selling candy items in 2022 will be popular in 2023. And novelty non-chocolate candy saw sales of almost $169 million dollars, up 55.4%.
For health-conscious consumers, raisins are becoming a popular choice over pretzels or marshmallows due to their richness in antioxidants and fiber content.
Keith Cohn, founder and CEO of Candy Club, plans to offer seasonal candies three months ahead of a specific holiday, allowing retailers two to three months to showcase the candy on their shelves. Peanut butter-related candies are gaining particular interest among retailers.
From mouth-puckering chicks and bunnies to taqueria-inspired jelly beans, the best Easter candy launches of 2023 also include gummies and the perennial favorite, Reese’s Peanut Butter Eggs.
Discover the irresistible world of fruity candies in 2023! Indulge in the ultimate sweet tooth satisfaction with the top 18 best fruity candies, packed with juicy, tangy flavors.