Overview of 301 Redirects
A 301 redirect is a permanent redirect from one URL to another. It tells search engines that content has permanently moved to a new URL.
Benefits of 301 Redirects
- Passes link equity: They pass link equity from old to new URLs, retaining SEO value of backlinks pointing to old URLs.
- Improves site structure: Remove dead ends and consolidate content.
- Transfers authority: Transfer authority from old to new URLs instead of losing it by deleting pages.
- Notifies search engines: Notify search engines to replace old URLs with new ones in indexes.
Good Practices for Using 301 Redirects
- When to use: Permanently moving pages to new URLs, merging multiple URLs, restructuring a website for better user experience.
- How to check: Use redirect checker tools to audit redirects, ensuring proper setup and accuracy.
Importance of 301 Redirects in SEO
- Ensures link equity transfer: Passes around 90% link equity from old to new pages unlike temporary 302 redirects.
- Notify search engines: Instruct search engines to update indexes with new URLs.