Top Platforms for Selling Your Photography
Photographers of all skill levels are in high demand for their work. The best photo selling websites are SmugMug, Google Photos, PhotoShelter, Pixpa, and Instagram. With a simple platform to build gorgeous online image galleries, you can showcase your public and client galleries. Customers can view your works and order a range of print products, including larger canvases and prints for art. Shootproof also provides all the tools necessary to set up and run your photography business online. You build your brand, price lists, and client contracts within the site.
The best websites where you can license or sell photos and images include Alamy, Flickr, and Shutterstock. We’ve compiled an exhaustive list of platforms where you can confidently promote your photography online including Instagram, Imgur, and Twitter Spaces. You should choose what type of photography you will specialize in first.
Photos that Sell Online include portrait, landscape, wildlife, and travel photography.
Advertising Photography
Photographers should understand their target client and ideal market first when considering advertising. Advertise where the client will see it. For example, a wedding photographer does not need to advertise nationally. Brides read local resources related to weddings. Define an ideal client or ‘client avatar’ to know how to reach that client.
Leveraging Stock Photography Websites
Stock photography websites take the workload off your shoulders. You make money by sharing your portfolio. Most stock websites are non-exclusive. You can add the same photos to different platforms to reach more people. Non-stock websites earn more money per photo. But they require more work – Etsy, for example, requires you print and ship yourself.
Marketing and Technical Insights for Photographers
Modern photography blogs like TheModernTog and Strobist establish thought leadership. They attract a following of other photographers by discussing technical aspects of the craft. Stock photo sites rate highly for selling photos for ease of use. Photographers simply share their portfolio then earn from sales.
Free Advertising Methods
Free advertising for photographers includes social media contests, getting featured on blogs, using SEO, and building an email list. Instagram remains the top free tool. Share daily photos and brand stories through captions to give your brand a story and stand out. Register on online directories. Referral marketing also works very well. Send clients "sneak peeks" of their session to encourage sharing photos and word-of-mouth referrals.
Pick the most flattering photo for the sneak peek since it assures clients you captured great shots. Stock sites like Shutterstock let photographers easily earn from photo sales. Shutterstock has paid over $500 million to contributors.
Websites need good SEO to rank well in Google and be easily found. Target local SEO as some areas are highly competitive. Learning photography uses both creative and technical parts of the brain for shooting and editing. It improves memory to connect these functions.