Introduction to Ethos, Pathos, and Logos
Ethos, pathos, and logos originate from Aristotle’s Rhetoric in 350 BC. These three rhetorical appeals organize advice on public speaking and persuasion.
Components of Ethos, Pathos, and Logos
Ethos establishes credibility and character. Pathos appeals to emotions. Logos uses logic or reason. An example of logos is a research paper with empirical data and logical conclusions. Readers are persuaded by the analysis and evidence.
Aristotle’s Views on Ethos, Pathos, and Logos
These appeals have ancient Greek origins, dating back to Aristotle in the 4th century BCE. He saw them as key elements in effective communication. In "Rhetoric," Aristotle said understanding and harnessing human emotions (pathos), establishing credibility (ethos), and using logical arguments (logos) were essential for persuasion.
The Importance of Ethos, Pathos, and Logos
Aristotle, who founded the art of rhetoric, says that a persuasive message has three critical elements: ethos (the credibility of the speaker), logos (the strength of the argument) and pathos (the communicator’s ability to emotionally move an audience).
The Role of Ethos, Pathos, and Logos in Persuasion
According to Aristotle, persuasion comprises a combination of three appeals: logos, pathos, and ethos. The beauty of them is how each one evokes a different appeal to the audience. Ethos calls upon credibility and authority of the speaker. Logos aims to convince the audience through logic and reason. Pathos appeals to the emotions and feelings of the audience. The most effective persuasion results when you balance all three.