Apple uses the San Francisco font. This neo-grotesque typeface was designed by Apple itself. The font is used on Apple’s logos, products and branding.
Usage Restrictions
- You may not embed the Apple Font in any software programs.
- You cannot create artwork, website content or other work products with the font.
Design Details
The s in the Apple font is more conventionally shaped than Motter Tektura. The dot over the i is removed, except on the Disk II 5.25 drive. Designer Rob Janoff selected the font for its playful and techno aesthetic. This aligned with Apple’s mission of making technology accessible.
Adoption and Impact
Apple started using custom fonts in 1984. They were the first major tech company to brand products with custom fonts. Now companies like Google, Amazon, and Samsung use custom fonts.
San Francisco font is Apple’s default on Mac, iOS, iPadOS, and tvOS. It is an adaptation of Helvetica Neue. Apple switched website text to San Francisco font in 2017, making it the universal font for Apple.
Common Queries
The Closest Font to Apple’s
What is the closest font to Apple uses?
Despite inquiries, Apple has not officially disclosed a close match to their proprietary San Francisco font for public use.
Shift from Helvetica
Why did Apple stop using Helvetica?
While the exact reasons are not publicly confirmed, Apple’s shift to San Francisco from Helvetica Neue was likely due to a desire for a more cohesive and unique brand identity across all their products and platforms.