Who Are the Consumers of Bottled Water?

Who consumes bottled water?

• The biggest consumers of bottled water are households, travelers, workers, athletes, and emergency victims.
• Europe started the commercialization of bottled water in 1700, as mineral water for healing diseases.
• The United States began producing bottled water in 1900.
• In 2020, China consumed the highest volume of bottled water worldwide, the United States was second.
• The United States generated the highest bottled water revenue, China and Germany followed.
• The poor state of India’s water system and widespread shortages contribute to increased bottled water use.
• Bottled water is popular due to convenience, as it is readily available and affordable.
• In the United States, bottled water consumption continues to grow, expected to reach 118 billion gallons by 2022.
• Some countries need it due to the lack of clean, nearby sources.
• New products like sparkling, alkaline, spring, and purified water have emerged.
• The bottled water market globally is rapidly growing, with 600 million households consuming it in 2018.
• That’s over 100 billion gallons (391 billion liters) per year.
• Globally, 200 billion plastic bottles are used annually.
• The easy availability in groceries and supermarkets has rapidly grown the industry.
• Growing urban population, disposable income, health consciousness and disease awareness also fuel demand.
• In the United States, private labels dominate.
• The leading vendor is Nestlé Waters North America.

What is the target market for bottled water?

• The biggest consumers of bottled water are households, travelers, workers, athletes, and emergency victims.
• The United States began producing bottled water in 1900.
• In 2020, China consumed the highest volume of bottled water worldwide, the United States was second.
• Bottled water is popular due to convenience, as it is readily available and affordable.
• In the United States, bottled water consumption continues to grow, expected to reach 118 billion gallons by 2022.
• Some countries need it due to the lack of clean, nearby sources.
• New products like sparkling, alkaline, spring, and purified water have emerged.
• The bottled water market globally is rapidly growing, with 600 million households consuming it in 2018.
• Globally, 200 billion plastic bottles are used annually.
• Growing urban population, disposable income, health consciousness and disease awareness also fuel demand.
• The leading vendor is Nestlé Waters North America.