In 1971, Jerry Baldwin, Zev Siegl, and Gordon Bowker had a vision to offer higher-quality roasted coffee beans. What the partners needed was a name to catch attention of customers. Terry Heckler designed the first Starbucks logo based on a 16th century Norse woodcut from old marine books showing a two-tailed siren.
The current Starbucks logo created in 2011 collaboration between Starbucks’ team and Lippincott agency. The logo consists of a two-tailed siren wearing a starred crown framed around a green circle with the words “Starbucks Coffee”.
Under Howard Schultz leadership, the company expanded massively. In 2022, Starbucks had over 35,000 stores globally as the largest coffee chain with extensive menu. Starbucks enjoys brand perception.
The history of Starbucks logo shows branding and rebranding. The logo underwent changes over years but remained true to original mission and values, helping make Starbucks one of world’s most recognizable brands. Starbucks continues to captivate customers with its coffee.