Who Is the target market for Candles?

It is by no means undeniable that the target market for candles appears complicated since it is a vast sphere. Based on the studies conducted in this field, all people are considered potential buyers of a candle. This is because the candles’ market can be sectioned depending on the customers’ intent to use them and their preferences.

Who is most likely to buy candles?

In recent decades, the customers of candles have been asked to fill out various questionnaires and surveys in order to determine the prime target market. According to the studies conducted in this industry, Females with families are considered the ones who opt for buying candles most. It doesn’t mean that men don’t like candles, every so often men also tend to purchase candles, but based on the key analysis of the surveys, women who are 45 or under purchase more than others.

Potential customers of candles who buy them for decoration purposes

Since candles are considered eye-catchy decoration pieces used in interior design, people – regardless of gender, age, and status – who are keen on decorating their home would stock up on the different types of candles available on the market. Mostly the breadwinners of the families are responsible for the decoration of the home, and, due to this, men can be the target market for candles in this respect. 

Candles for holiday organizers 

Not only candles are used as decorative items but they also can be used on many occasions and holidays. Such as in Thanksgiving or Christmas, they will be able to add extra light to the splendiferous mood of the holiday. More often than not, women are in charge of holding and organizing such parties in most parts of the world. This simply means women appear as the target market for candles in this case too.