The prime target market for candles is women with families. As one of life’s little luxuries, candles are purchased at about the same rate across all income levels, among all ethnicities, and at all educational levels. Men and women both enjoy candles, but important demographic statistics show that women buy more of them, particularly those under the age of 45.
One of the potential target markets of candle businesses is individuals who are interested in home decor. Candles can be a great decoration piece for spaces as they can make a space more cozy and homelike.
Many people turn their hobby of making candles into a business. The national candle association estimates the candle industry is worth several billion dollars and is growing at a rate of 10% per year. Selling candles comes with an almost unlimited income potential. Because candles are extremely common, the market is vast. By selling candles online, you can tap into this large market to maximize your sales.
Another great way to market your candle company is through host/guest events known as “candle parties.” This kind of event can be pricey, especially if you’re buying food and drinks for everyone who attends, but it has the potential to be quite profitable. You should invite people you already know, which makes planning easier since they’ll probably bring along a friend or two.
Who is most likely to buy candles?
Women with families under the age of 45 are the prime target market. Candles are purchased at about the same rate across income levels, ethnicities, and education levels. Both men and women enjoy candles, but women buy more.
"Candle parties" are a sales tactic, although pricey. Inviting people you know makes planning easier since they may bring friends.