Vimeo, a video-sharing network with 150 million creators and 1.24 million subscribers, is YouTube’s most significant competitor. With 8,700 employees, it generated $160 million in revenue in 2018.
YouTube is the leader of the online video market with 2 billion registered users and revenues of $15 billion from advertising. YouTube’s main source of income is advertising, which consists of including different types of ads inside or around the videos.
- Vimeo: focuses on high-quality videos.
- Veoh: lets you download videos.
- IGTV: offers less strict policies than YouTube.
- Dailymotion: gives your videos more visibility.
- Crackle: has many Hollywood movies.
- Utreon: helps content creators avoid YouTube’s strict rules.
- PeerTube: free, open source, and ad-free.
- LBRY: rewards creators with its cryptocurrency.
- NewPipe: lets you use YouTube anonymously.
- Invidious: offers an open source YouTube front-end focused on privacy.
- Odysee: uses blockchain technology to let creators monetize content.
The biggest competitor to YouTube is Vimeo with 150 million creators and 1.24 million subscribers. It generated $160 million revenue in 2018 with 8,700 employees.
YouTube also competes with TikTok, Facebook Watch, IGTV, Twitch, and Daily Motion, each with niche focuses compared to YouTube’s broad content.
Competition on YouTube is relative as creators compete mostly with others making similar content, depending on the audience and content type.