Highway Displays Outdoor Advertising. Billboard Advertising in 300 Cities – Billboard Signs Company. Rules for billboards and other advertising signs on highways. Author: scenic.org.
Billboard Regulations and Profits
The landowner won’t erect anything that would block the view of your billboard. That the landowner won’t restrict any types of advertising on your billboard. That the landowner will grant you access to the billboard for upkeep as well as to change advertisements. You should also expect to pay about 10 – 20% of your billboard’s income to the lease, taking a cut into potential profits.
Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians.
Billboard Usage and Ownership
Who are billboards owned by?
Highway billboards are typically owned by large media corporations or private owners who have been in the billboard industry for years. Some examples of major billboard owners include Lamar Advertising, Intersection, JC Decaux, Clear Channel Outdoor, and Outfront Media. Real estate companies and local governments may also own highway billboards.
Billboards can be an effective advertising tool, with at least 70% of Americans looking at roadside billboards often.
Benefits of Billboard Advertising
In some cases, highway billboards provide benefits for road safety and the environment. They can assist local communities by adding extra signage for transport networks like railways and motorways.