Bottled Water Industry Overview
The global bottled water industry is projected to grow at a CAGR of 5.24% through 2027. The United States is the world’s leading consumer of bottled water. In 2020, private label brands dominated the US bottled water market with sales of approximately $2.9 billion. The leading vendor was Nestlé Waters North America, generating $2.3 billion in sales.
Top Bottled Water Brands
Aquafina, owned by PepsiCo, is the top selling bottled water brand in the US, producing about $2.52 billion in sales in 2020. Danone is another top selling global brand, possessing 10.1% of the bottled water market share in 2015, worth over $200 billion.
Market Trends and Sustainability
The global bottled water market was valued at $217.66 billion in 2020, and is expected to expand at an 11.1% CAGR from 2021-2028. Growth drivers include portability, easy usage and installation, and minimal maintenance costs. Leading companies are also exploring sustainability, including eco-friendly packaging and water conservation initiatives.
Bottled Water Consumption in the US
Nearly two-thirds of bottled water sold in the US comes from municipal tap water, not spring water sources. While abundant in Canada, water is a finite resource requiring infrastructure investment. Consumers pay fees for water treatment and distribution.