Introduction to Boba Tea
Boba tea blends tea, milk, ice, and tapioca balls and has gained global popularity. The market was valued at $2 billion in 2019, projected to reach $3.4 billion by 2027. Yelp listed boba as the most popular delivery item in the early days of the pandemic.
Boba Shortage Overview
The U.S. is experiencing a shortage of boba due to delays in tapioca starch shipments from overseas. Industry insiders warn of an imminent shortage, urging consumers to explore alternative toppings to support the affected businesses.
Nubo and Moo Moo’s Boba Troubles
Nubo and Moo Moo faced a setback in their boba tea business when Starbucks enforced a restriction on selling to-go drinks in the mall. Starbucks’ decision created a challenge for the local boba vendors.
Tips for Boosting Boba Business Profitability
To enhance bubble tea profitability, businesses should cater to youthful and trendy settings, offer healthier options, and provide a variety of toppings like fruit jams and popping boba.
Boba Shortage Causes
Several factors, including delays in shipping, shortage of dockworkers, and drivers, have contributed to the boba shortage in the U.S. With most boba products being sourced internationally, the industry faces a widespread scarcity of essential ingredients.