Will Instagram Pay for Reels?

Instagram Reels Play Bonus Program

• Instagram announced it will no longer pay creators for Reels.
• The Reels Play bonus program was short-lived, designed to encourage more Reels.
• Meta may explore the program’s future but stopped extending new and renewed Reels Play deals globally on March 9, 2023.
• However, existing deals will be honored until expiration.

Earning Opportunities with Instagram Reels

• Affiliate marketing and brand sponsorships pay for creating Reels.
• Reels Play bonus offers additional opportunities for earning.
• More views, likes, and comments increase the likelihood of getting paid.
• Focus on a niche and use relevant hashtags to attract brands.

Reels Monetization and Payment

• To earn from Reels, you must opt in after an invite and fulfill Creator tool requirements.
• Receive payment for up to 150 Reels in 30 days after setup.
• Payout timeline varies by program terms and conditions.
• Instagram typically provides payouts within the designated timeframe after the bonus period ends.