When we speak of the offeror, we refer to the person (natural or legal) that provides or gives a product or service to another. The antonym of this concept would be the plaintiff, who is the person who requires the good or service that the offeror is selling.
The objective of the offerer is to obtain profit through the sale of the good or service to the demander. For this, both parties must reach an agreement, in which normally said good is exchanged for money. This money is what constitutes the benefit for the offerer.
La VALUE It is the main axis that the offeror markets with the applicant. It is about the good or service that is expected to cover a need of the plaintiff and, on the other hand, of the offeror, which is to obtain money for its sale.
Characteristics of the offeror
Mentioning some of the characteristics that describe the profile of the bidder:
- The person acting as the bidder has the purpose of obtaining a profitability with the exchange of value that it carries out.
- The process by which the offeror provides the applicant with something they need is called an exchange, and within this exchange is the offer, which is the good or service that covers the need. In order to enjoy it, you have to pay the offeror certain money, which will associate it with a profitability.
- The offers (what the offeror offers) has the objective of covering a need or solving a problem. Otherwise, it is difficult for the bidder to be successful and profitable when selling it.
- The bidder is not necessarily the person who produces the good. It may be an intermediary who tries to put the manufacturer in contact with the final consumer.
- The offeror can choose different modalities in the market depending on the intensity in which it is present: monopolist, if it is the only offeror; oligopolist, if it has competitors but they are not many.